Gamification is an emerging trend which applies to many areas and is here to remain.
That is why the application of any game mechanics to non-fun environment, not always result in successful experiences and the achievement of proposed objectives.
Performing a previous gamification consultancy is essential, in order to analyze the area in which you want to apply gamification. Only having a thorough understanding of the field, the project, the business and its objectives and who will intervene, can be achived a gamification experience commensurate with the required needs.
Clearly, “fun” and “games” should go together, but in order to achieve the adoption of correct gamification strategy the game is not everything and some essential guidelines should be followed to implement in the gamification consultancy.
How is the gamification consultancy process of Gamileku?
- 1. Environmental Scan
We want you to tell us everything! At this stage all efforts are focused on the collection of information to be able to create fully customized experiences of gamification.
- 2. Setting Goals
The purpose of this phase is to define the encouraging behaviours and the objectives to achieve with the gamification process, always aligned with business objectives.
- 3. Users identification
As it is said “Each person is a world unto himself”.
There are so many personalities as existing users, the best way to reach them all is by segmenting by profile. Get to know your players!
- 4. Exploring motivations and defining game dynamics
Needs, motivations and behaviors are concepts related to humans.
Fulfil the proposed objectives requires players to behave in a certain way, this makes necessary to know what their needs are and what drives them to perform one action or another.
- 5. Creating game mechanisms
It is the strategists’s phase. With all the information gathered and structured, it performs the elaboration of the actions that make gamification strategy.
- 6. Results analysis
Measuring is vital to know what is happening.
Know the ROI is essential to improve the process of gamification.
Searching for a gamification process design?
Start a Gamification Consultancy, we advise you throughout the all process!